Travtus + Continental: Leading the way with data labs for acquisition deals
Continental Properties has long focused on developing and operating high-quality rental communities. In 2024, the company was exploring a new opportunity to expand through acquisitions. Rather than focusing solely on ground-up development, the team began evaluating existing communities that could align with long-term strategic goals.
To move quickly, the finance team needed a better way to track and evaluate incoming property opportunities. Broker emails were landing in multiple inboxes, often duplicated, with unclear ownership. The team needed a cleaner way to surface and structure deal flow, without adding new tools or complexity.
A Platform Designed to Flex
That’s where the Travtus Everyday(AI)™ platform came into play. Already embedded in operations and an integral part of the Continental data ecosystem, the platform was perfectly positioned to take on more.
Extending it to support the acquisition deal flow was a strategic next step. With access to conversational and operational data, the platform could take on this new use case using the same infrastructure and the same players. This is the real strength of a true platform: it scales across the organization, unlocking incremental value without new systems or disruption.
A Seamless Extension into Finance
Within days, Travtus was scanning multiple finance inboxes, extracting key deal details, removing duplicates, and generating a clean weekly pipeline for the CFO. The finance team gained a single view of every opportunity without changing how they worked.
A six-person team that was previously focused on manually managing emails was now supported by smart pipelines, allowing their expertise to be directed toward underwriting and strategic evaluation. Less time was spent sorting through inboxes, and more time on evaluating deals.
“It worked like a charm when we needed it. Travtus did more than expected. Our CFO loved the solution.”
Looking Ahead
Continental is a clear example of how a single platform can empower multiple teams within one organization. Building on its success in operations and analytics, the finance team used Travtus to streamline deal tracking, surface opportunities more clearly, reduce duplication, and improve coordination.
And now the team is exploring how additional departments will benefit from the same approach. The goal is more usable insight and a more connected way of working. As the partnership grows, grounded in experimentation, trust and strong collaboration, new stories will continue to emerge as Continental makes AI part of their everyday.
To explore how teams have unlocked value from resident data, read the Cortland case. For an example of how exploration can drive meaningful change across an organization, read the BH case.
